CLIENT

Nitehog Europe GmbH

TASK

Our objective was to develop a well-rounded communication strategy for NITEHOG, a renowned German manufacturer of thermal imaging technology, aiming to enhance their brand presence in international markets. The campaign had to effectively address both B2C and B2B segments, navigating the challenges posed by fierce competition and established consumer attitudes in a saturated market.

IDEA

We positioned NITEHOG as a timeless defender in the thermal imaging industry, leveraging their long-standing European heritage as a unique selling proposition (USP). The concept behind Nitehog – "Your Clear Vision" – is more than just a slogan; it embodies the company’s mission, with each word carrying deep significance. YOUR_ trusted companion, not only in hunting but in life and business also. CLEAR_ vision, ensuring sharp decision-making and a clear path to success. VISION_ that drives both personal and business growth, positioning Nitehog as a leader and standard-setter for quality and innovation within the entire sector.

DESCRIPTION

The campaign began with an in-depth analysis of the competitive landscape and consumer behavior shifts caused by recent global events. Understanding that purchasing habits have evolved, we tailored our strategy to engage potential customers through an integrated approach. We utilized a combination of digital media and targeted messaging to create awareness and interest, emphasizing NITEHOG's reliability and innovation.

We identified key markets for expansion, including the DACH region, Italy, France, Hungary, Sweden, Poland, Slovenia, and the UK, as well as the USA. To navigate these markets effectively, we devised a dynamic geo targeted media strategy, optimizing budgets while maximizing reach. As part of our outreach, we engaged in promotional campaigns designed specifically for B2C audiences, focusing on digital engagement metrics such as traffic, comments, and chat interactions.

Additionally, we facilitated NITEHOG's presence at key industry expo events in the USA and DACH, which played an important role in establishing new distributor relationships. Over the course of the campaign, we successfully covered 13 markets by opening up new ones and significantly enhanced B2B connections, building a distribution network that allows NITEHOG to thrive.

Effectiveness

2+ years ongoing partnership

Ongoing results: Reach: ~8M people; Engagement rate: 35%; Content interactions: ~550K; CPV: ~0.02 EUR; Follower growth rate:​ 500%; Net follows : ~7.9K

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BRAND

Ubitrack

TASK

Ubitrack approached us with a challenging task - to introduce to the Football World a next generation optical tracking system. The global video creative and strategy had to be simultaneously directed at three different target groups, who could equally benefit from the service.

IDEA

But how do we reach and influence football coaches, scouts and fans equally? By focusing on the common ground and goals between the groups and by showing them all the perspectives of the sport platform service, so everyone can relate.

All coaches, scouts and fans around the World do not play the game themselves. They sit together on the sidelines and support their players from there. So, we highlight that Ubitrack is just like them. The dedicated sport platform supports from the touchline not only the players, but all the people who take care of the football clubs, players and their performance.

DESCRIPTION

By utilizing a b2b / b2c approach with the general message “Support from the touchline”, we developed both a creative concept and a video strategy that resonate with the brand’s mission - to combine artificial intelligence with complex algorithms and tracking data. Then, with the help of the skilled production studio Photon Graphics and under our supervision, we presented to the sport professionals and fans an opportunity to get elite-level insights, full analysis of the football game and to find the hidden talents.

EFFECTIVENESS

2024 - Ongoing

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CLIENT

TASK

Jimmy tasked us with a formidable challenge: launching a global brand that was entirely unknown in the Bulgarian market, which is already crowded with well-established and recognized competitors.

STRATEGY

Recognizing that simply promoting products was insufficient, we focused on selling emotions and outcomes instead. We identified an opportunity to appeal to individuals who value being admired and those seeking household assistance from loved ones. By leveraging the local saying, “Love does not rust,” we crafted a unique message that resonated deeply:

"If love won’t clean the dust / catch the mites / style your hair - Jimmy will."

EXECUTION

Our campaign journey began with a strategic analysis of the sales funnel, tailored for Jimmy's Bulgarian market entry. The creative concept utilized engaging storytelling, targeting active female users with a series of key visuals and a comprehensive media strategy. The social media campaign directed users to tailored landing pages, each designed to guide them through Jimmy's product offerings. We amplified the campaign with a well-received Giveaway, increasing brand visibility and engagement, and concluded with a targeted email marketing initiative to complete the customer journey.

RESULTS

Over a concise 30-day campaign period for the execution of the content & media strategy, our efforts yielded: 340,000 targeted reach, 6.47% AVG engagement rate and stunning 12x> ROAS, thus establishing Jimmy as a competitive force in the market.

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CLIENT

Sofia Airport Center

TASK

Our task was simple - to start changing the perception of the business center with a focus on their logistics hub to a more mixed-used space that enhances the work-life balance of the people within. Yet it is also challenging as the core product in itself is.. well.. office leasing.

So how do we involve the stakeholders more into the ‘heart’ of SAC so that we can strengthen the brand and its unique advantages and thus appeal to the actual drivers for change (i.e. the decision makers in big companies looking for new offices).

IDEA

By beginning with the heart of the brand.

Instead of repeating Sofia Airport Center, we proposed a new form and new life of the abbreviation that would resonate both with the company’s vision and mission as well as the zeitgeist of the post-pandemic office leasing space. SAC - Share. Adapt. Create.

No matter where you are. No matter what you do. SAC is where you will thrive.

DESCRIPTION

1. SHARE
We proposed the general concept and brand manifesto that would sound like a ‘shared’ brand communication. The new visual style and key messaging were used as guides for all marketing materials and we partnered with the marketing department to update the tone-of-voice for the business center from strictly professional and generic to a warmer, more inspiring, yet still focused on the big picture (B2B).

2. ADAPT
We started a gradual communication campaign (PR/Social/Digital) that would spread the updated brand awareness and adapt the new flow of communication to all channels and formats both in the marketing calendar as well as for all ad hoc projects and events.

3. CREATE
Seeing the positive effect (& getting noticed by the group in CEE) we then implemented the digital campaign for international markets (GDN/Linkedin/E-marketing) and PR, so to enlarge the scope of the actual decision-makers and to attract potential tenants for both logistic and office development.

EFFECTIVENESS

Ultimately, for under 2 years our team and fruitful collaboration with the marketing contributed to:
- The best marketing performance across the entire holding group for 2023.
- Fully rented spaces for SAC, reaching 100% occupancy.

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BRAND

Econt Express

TASK

Econt recently discovered a way to eliminate all efforts associated with shopping from Turkey for buyers in Bulgaria by partnering with Yollando. Our role was to help Econt introduce this new and appealing opportunity. We built a communication campaign with a creative concept and strategy in two waves to introduce the new service, creating appealing key visuals and general messages for different formats. All materials were intended to catch the attention of current and new customers and convert them into clients of the new service.

IDEA

Turkey is well-known as the preferable shopping destination for the mass Bulgarian customer. The shopping trip usually requires a lot of effort while people wait at the border and travel hundreds of kilometers. But what can Econt offer their customers with the new service? Time, travel, and effort. ZERO effort / kilometers / time for lovely shopping offers.

DESCRIPTION

We began by considering the main problems associated with shopping from Turkey. The three key things people had to invest in, we identified, were time, travel, and effort. So, if doing it by yourself requires so much more in every single aspect, then with Econt, everything becomes much easier with 0 from your side. 0 kilometers, 0 minutes, 0 efforts. We used the key message to develop key visuals and enrich our strategic communication campaign. The strategy focused on most of the company’s communication channels such as Econt’s website, their dedicated App and chatbot, office branding, screens and communication, implementing the creative concept through social media formats, animated video production, web content, print materials and Google assets.

EFFECTIVENESS

2024 – Ongoing

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BRAND

Farm Bagri

TASK

Farm Bagri has risen in popularity, demand, and sales, but consequently, as it’s normal in our region, this created Bagri as a ‘black sheep’ in the industry. The actual reason is the superior & uncompromised quality of their sheep products that do not smell like the others.

So, our friends tasked us to create a video that would step outside the comfort zone of traditional communication and speak directly yet eloquently to industry, the market players and the (un)educated larger audience, so to have an even batter taste of the Farms’ values and reason to exist.

IDEA

Bagri’s taste is like an art. You have got to taste it if you want to understand it.

DESCRIPTION

Deriving from the established “the most valuable is for you” we decided to create a valuable lesson in the form of a mockumentary, embodying the Farms’ essence in an independent culinary artist “Chef Bagri”. Here is a glimpse of the interview and discover more in the 90” video.
,
- “We know that many people define you as an alternative artist who refuses to sell out and compromise his principles…”
- “Everything that is impure smells, but the impure intentions actually stink...”

EFFECTIVENESS

Ongoing.

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CLIENT

UST

TASK

UST has recently opened a new office in Bulgaria and as a global digital transformation specialist, they needed to enter the market of recruiting top IT talents effectively. We were tasked with generating brand awareness from scratch, aiding their employer branding and creating a lead generation campaign aimed at senior specialists in major cities. No KPIs were benchmarked, as we had to start building the communications from ground zero.

IDEA

UST is all about transformation of lives thought technology.
So, how are we going to transform your life?
It’s simple. #jUSTapply

DESCRIPTION

We put forward a communication narrative that focuses on the individual transformation, within the global company’s core values and mission in Bulgaria. Then we created a messaging umbrella of “true insight comes from inside”, as UST knows best how to transform organizations & individuals inside out. Lastly, we crafted an applications-driven content & media approach that would effectively convey all the above. Simultaneously we helped UST produce entry kits that would welcome new talents, aiding their employer branding initiatives.

The communication strategy was aimed at the limited and highly sought-after audience and focused on LinkedIn, Facebook & Instagram. A smart remarketing campaign for their open positions was executed primarily in GDN and Mobile networks. A carefully planned system of „insights from inside” PR articles including interviews from Bulgarian management were also published in the most appropriate media outlets and blogs to reach the right audience. The fresh welcome kits were approved and used as part of the onboarding process.

EFFECTIVENESS

• For 6 months and contained by a tight budget, we reached 16+ million impressions (or 1 for every second) & managed to obtain a whooping 0.25 Euro AVG CPC from an extremely niche target.
• In terms of brand reputation, we created 14 story-driven publications that reached 350,000 people and had extremely high levels of engagements for the sector.
• New senior talents were onboarded and the mission of UST to deliver sustainable transformation of millions of lives is still ongoing.

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BRAND

Intelligent Traffic Systems Bulgaria

TASK

To create a short & compelling TVC for the new season of Vinetki.bg – the leading platform in Bulgaria for online vignette (road tax) purchases.

IDEA

“If it ain't broke, don't fix it”. But why not improve it.

DESCRIPTION

After thorough analysis with our partner, we found out that the previous communication strategy was already effective, yet it lacked a more vivid presentation and more sales-driven approach, that would drive even higher results. Hence, with our 3D animation partners we crafted a new feel & look of the already well-established visual elements of the brand and platform. With some additional key USPs and some rhyme-infused taglines, the final result got the needed upgrade, without drifting much apart. For the final stage and some added value, we delivered one more edit, that would serve better the 2023 plans for ITS Bulgaria.

EFFECTIVENESS

Ongoing.

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CLIENT

Warner Bros. Discovery

TASK

To continue creating effective communication for Warner Bros. Discovery channels & shows in Bulgaria.

IDEA

After nearly a decade of creative & effective communication towards kids & their parents, 2022 had to be the best.

DESCRIPTION

With 9 campaigns for the local market and some big news around our partner (the merger of WarnerMedia with Discovery Inc to form Warner Bros. Discovery & 30 years of Cartoon Network) we helped for the successful communication of several CN and Boomerang shows such as Looney Toons, Teen Titans Go!, We Baby Bears, Tom & Jerry, Lucas The Spider as well as image campaigns for Boomerang & Cartoonito.

EFFECTIVENESS

34.3+ million impressions (or one impression for every second in the year); out of which 5.3+ million video views (with mostly double digits for AVG view time); 206,000+ clicks (AVG yearly CTR of 0.6%).

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BRAND

Olinesa Premium

TASK

To create a TVC for the newest product in Olinesa’s portfolio – the no added sugar lutenista, while also focusing on the traditional flavors.

IDEA

Usually there is a lot of neighborhood drama with the traditional balcony production of the very traditional Bulgarian red sauce. But why the drama if there is no need for one?

DESCRIPTION

Creating a narrative straight from real life, we incorporated the brand heritage & future of Olinesa in a sugar-coated tale of traditional neighbours.

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CLIENT

Elica

TASK

ELICA is a leader in sunflower dehulling, seed processing & grain handling for 30 years, currently undergoing international expansion. They approached us to create a modernistic brand upgrade for the company while keeping the recognized and well-established logo. The project included new brand concept development, slogan, full array of corporate materials as well as new website that will resonate with the international audience.

IDEA

ELICA – the center of your circle.

DESCRIPTION

The idea of a full circle emerged as we started playing around ELICA being the center of several symbolic circles of the business, providing full specter of services, emerging ever more as a total solution provider, a metaphorical sun that will help grow the seeds of their partners and clients around the globe. Then we moved on to create new positioning, slogan, key messages and then incorporating all that visually in corporate materials including brand book, stationary, printed materials, car branding, anniversary logo, custom icons, etc. A sleek new website and 3D product video were the pinnacle of the project, which resulted in a complete transformation of the brand, which will help the company expand internationally.

VIEW MORE ON BEHANCE

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CLIENT

Ideal Standard International

TASK

For 5 years we’ve been helping Ideal Standard International with various design projects.

DESCRIPTION

See case

Effectiveness

1000+ artworks delivered; 10,000+ hours spent; 100,000+ lines of e-mails ; 1,000,000+ annual reach of our collaboration.

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BRAND

TASK

To upgrade the positioning & help increase the online shop sales by creating a video that conveys consumer insights, brand values, exploration of the production process and... pinch of humor.

IDEA

Farm Bagri is built on strong & sustainable values. Thus, they bring the most valuable to you.

DESCRIPTION

Together with Cinemativo we crafted a video storytelling involving 3 main heroes – Maria, Martin and one quirky narrator, who will explore to all of us what will happen if you just order the delicious products from Farm Bagri. Check out the various formats, insights, strategy, BTS and initial results below.

EFFECTIVENESS

record breaking organic reach; 3%+ AVG CTR on all SM ads; x3 view rate above KPIs; 111% growth in sales; ongoing campaign

AWARDS

IAB MIXX 2022 - Digital Sales - 3d place

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BRAND

DHL Freight ESS

TASK

Following some successful integrated campaigns, now our team was tasked to strengthen the online presence & brand character of the R&D office of DHL Freight in Bulgaria, increasing the engagement levels as well as improving the employer branding towards a niche IT audience in a highly saturated market.

IDEA

DHL Freight ESS is changing the world, yet it needed to better understand it first.

DESCRIPTION

See case.

EFFECTIVENESS

+900% avg organic reach; + 3200% avg engagement; +36% new employees (July-Nov 2020)

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BRAND

Olinesa Premium

TASK

To create a new TVC for the mayonnaise leader in Bulgaria.

IDEA

Everyone comes and goes, but Olinesa unites.

DESCRIPTION

In line with the power of the 25-year-old brand to be always at the center of the table, we created a family-centered narrative that speaks out the truth for just about everyone. Concept was then developed for radio and for OOH to enlarge customer touchpoints in a nationwide ATL campaign.

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BRAND

TASK

To help with the creative for the TVC for the leading online betting site.

IDEA

Choose Life. Choose Palms Bet.

DESCRIPTION

Produced by Electricity Production and featuring the famous player Vanja Dzaferovic, the TV creative follows the narrative around life as a game full of choices with the most important one being believing in yourself, inspired by the cult movie classic of the 90’s.

EFFECTIVENESS

Interim feedback: most effective TV campaign for the brand to date.

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CLIENT

Turner Broadcasting System / Cartoon Network

BRAND

Apple & Onion

TASK

To create & implement a digital campaign for new eps of “Apple & Onion” in Bulgaria aimed at kids only.

IDEA

Advertise & Influence

DESCRIPTION

Through various digital tools & programmatic advertising we crafted communication towards youngsters with mostly tune-in messages, but we also knew that ads won’t be enough. Therefore, with an extremely low budget, we partnered with couple of influencers on TikTok with the idea to lip-sync famous sketches from the show. The relevancy of the approach combined with the power of the media (and an extremely popular influencer guest star in one the videos) created an outburst of engagement with the show, unprecedent for the market.

Effectiveness

1.39% CTR, 57% engagement rate on video ads, 3.9 million impressions; 240+ recreated videos, 500+ hours branded played time from core audience on TikTok and counting.

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CLIENT

Boliarka Brewery

TASK

To create new communication strategy for the beer brand during 2019/2020

IDEA

A worthy beer for the dignified people | A story well told

DESCRIPTION

After we’ve helped for positioning the modernized brand in 2018-2019, now we had to bring it closer to the target audience and further attract new consumers.

Stepping from the rich 127-year-old heritage of the company and its mission to deliver the same great beer taste, we proposed a new communication slogan that would bring together the essence of Boliarka’s heritage and mission (creating truly worthy beer) and the essence of the people that it’s made for, by hitting a notably emotional string of the Bulgarian beer drinker (the dignified one) with his own richness of worthy stories.

From that moment on we started embedding this concept to various channels, focusing on the personal narrative, enlarging the brand awareness with various digital formats, and ever more engaging the modern consumer online with his worthy stories to be told.

Effectiveness

400% rise in organic reach; 310% increase in engagement rate; rise in sales, higher than KPIs

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CLIENT

Da Vinci Kids

TASK

To help reach a targeted audience informing of 4 new locally dubbed shows on Da Vinci Kids channel in Bulgaria.

IDEA

Be amazed, every day, everywhere.

DESCRIPTION

See case study.

EFFECTIVENESS

10,300,000 impressions; 1,400,000+ reach; ~3,000€ earned media

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CLIENT

Advent Group

TASK

To create an original script & video showcasing the rich nature of Advent Group for their 15th anniversary.

IDEA

Life is a lesson. This is what we've learned.

DESCRIPTION

After carefully creating the script for the multi-national company, we decided to visualize it through an original approach. So, we collaborated with Electricity Production to craft the video which would reflect all creative and business deliverables.

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CLIENT

Bombay Sapphire / SofStock

TASK

To help adapt and manage the global Stir Creativity campaign by Bombay Sapphire in Bulgaria.

IDEA

Stir Your Creativity.

DESCRIPTION

Together with Public Bar we invited artists from all over Bulgaria to compete in the campaign for the chance to paint the walls in one of the best bars in downtown Sofia. We helped get the word out through crafting & implementing a social media & PR strategy, including brand ambassador Tochka and direct communication in local graffiti events. A winner was chosen and finally a party was organized to celebrate her creative and commemorative work.

EFFECTIVENESS

Dozens of amazing entries; 1.1m + campaign impressions; 300k reach.

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CLIENT

DHL ESS

TASK

To help get an outdoor attention from IT & software specialists to the R&D department of DHL in Sofia

IDEA

Your next career stop is DHL ESS

DESCRIPTION

As the hunt for IT specialists is ever fiercer, we knew we had to create something that will stand out. We came up with a dedicated campaign for the Sofia’s underground, capitalizing on the 50+ year old extremely recognized brand and contextualized it by placing the visuals in metro stations nearby big IT companies and also by using a special language for the visuals corresponding to the metro station. The concept is currently being developed & expanded digitally.

Effectiveness

Ongoing

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CLIENT

Vluent

TASK

To create a corporate identity for the newest player for workforce management solutions in Germany.

IDEA

Mein Fern Planer is all about accuracy, stability, control.

DESCRIPTION

We helped with the brand name finalization, crafted the logo and created the website of the new brand.

VIEW MORE ON BEHANCE

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CLIENT

Turner Broadcasting System / Cartoon Network

TASK

To promote the new episodes of The Powerpuff Girls & The Amazing World of Gumball.

IDEA

It’s all about digital.

DESCRIPTION

With a highly targeted & cost-effective digital advertising and successful influencer marketing, we delivered effective communication for the famous CN shows in Bulgaria.

EFFECTIVENESS

Total of
9,000,000+ impressions
23,000+ clicks
250,000+ reach
12-fold increase of website visits from Youtube

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CLIENT

Vega Cakes

TASK

To promote Vega’s wedding cakes and celebrate the beliefs of the brand.

IDEA

Time for weddings = time for love

DESCRIPTION

Vega Cakes are unique hand-made cakes crafted with limitless love. The communication was created for the upcoming wedding season, celebrating also the brand values and beliefs. For love, as the cakes themselves, should always be without limits.

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CLIENT

Queen's / Tymbark Bulgaria

TASK

Queen’s invited us to co-create a compelling communication for their Queen’s Challenge campaign – a limited edition of the most favorite juices with 400+ short challenges beneath the cap, complimented by unique board game that would help boost the off-season sales.

IDEA

Love for Queen’s, Love for the Challenge.

DESCRIPTION

We came up with nearly half of the challenges beneath the caps as we researched top current trends amongst youngsters. Then we designed limited emoticons that will serve as challenges and crafted special characters for the stickers, used in the board game, giving them also an animated feel for the online communication. Lastly, we created the key visual of the campaign, used in outdoor formats with various contextual challenges, so to create a more diverse and targeted communication.

EFFECTIVENESS

Ongoing

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CLIENT

Meidos Ventures Sàrl / Loygo

TASK

Loygo is an innovative travel app that allows you to do good and get rewarded for it, based on a new cutting edge blockchain platform. Our task was to create an animated video which explains how it works.

IDEA

Meet Loygo and get rewarded for it.

DESCRIPTION

We created the script and the animation for the explainer video. Since the product is quite comprehensive, our focus in the copywriting was to translate the complexities in a simple, more human language so to be easily understandable. We then used a main character and combined it with fresh animations for the various benefit-related contexts in order to reinforce the brand messaging and unique advantages.

EFFECTIVENESS

Ongoing

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CLIENT

Tedi / Tymbark Bulgaria

TASK

To create & implement a BTL campaign for the favorite kids’ brand by getting into 20 schools across 7 major cities in Bulgaria.

IDEA

Do sport with Tedi.

DESCRIPTION

We proposed to embed a social cause in the communication, stemming out from the brand character, that would resonate both with the target audience – kids aged 7-11 - as well as the gatekeepers of the campaign – the schools' principals. We then created the initiative, gave it a name & look and offered the schools to renovate their basketball boards with it for the start of the new school year, which would get our brand message across. With the schools’ approval and our BTL partner, we managed to place the special “Do sport with Tedi” kit for every student from grades 1-4 and uplift the old and rusty basketball boards. Ultimately, the socially responsible brand has made another positive difference for all the students and kids in the long-term.

EFFECTIVENESS

20 schools, 55 renovated basketball boards and some rings, ~10,000 kids were given a total of 15,000 branded items; 2 long-lasting branded basketball boards were responsibly replaced.

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CLIENT

HELL ENERGY Magyarország Kft.

TASK

To co-create and implement the PR strategy in Bulgaria introducing their biggest endorser to date – Bruce Willis.

IDEA

One Bruce, One HELL Energy.

DESCRIPTION

We divided the campaign in 4 stages. See how in the case study.

EFFECTIVENESS

60+ publications
1,2 million impressions
AVE value: 40,000 €
100,000+ organic video views

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CLIENT

Smart Organic / Bett'r

TASK

To help create a modern and distinctive social media presence for Bett’r snacks under the brand promise - a guilt-free alternative.

IDEA

A Bett’r snack = a Bett’r life.

DESCRIPTION

We’ve developed the online brand positioning, including an updated tone of voice and brand character within the outlined concept of #BettrLife and are producing creative content for the brand’s social media channels.

EFFECTIVENESS

Ongoing

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CLIENT

Tuk-Tam / Back2BG

TASK

To creatively support the campaign’s communication behind the biggest career forum for Bulgarians with experience abroad.

IDEA

Watch the case study. (Click CC for Subtitles)

AWARDS

Bronze "Creative Use of Existing Media" | FARA 2018

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CLIENT

Turner Broadcasting System / Cartoon Network

TASK

To promote the new episodes of the We Bare Bears show.

IDEA

The three awesome bears are arriving in Bulgaria again. Let’s make a selfie with them!

DESCRIPTION

We created an installation in Sofia’s center where everybody could make a selfie with the bears through a city light and download/scan instantly their picture.

EFFECTIVENESS

Estimated 144,000 brand awareness
1050+ selfies made
330 downloads
100,000+ video views
1600+ reactions.

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CLIENT

WWF - Bulgaria

TASK

To organize a 14-day exhibition of special WWF interactive installations, to create an event for the #FishForwardEU project as well as to produce an educational & promotional video from it.

IDEA

Sustainable seafood for sustainable thought.

DESCRIPTION

We managed to secure partnership with BulgariaMall for the exhibition and organize a 300-guest event with a lead actor, hostesses, catering and DJ.

EFFECTIVENESS

20,000+ visited the exhibition
380 special “Fish Pocketbook 2.0” were handed out during event
120 people involved for more than a minute
Video still circulating the web and directing to http://riba.wwf.bg/

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CLIENT

Turner Broadcasting System / Cartoon Network

TASK

To promote the all new series of the kids’ favorite show Ben 10 in Bulgaria, to attract new audiences (6-11) as well as to engage the fans into the uniqueness of the brand.

IDEA

Become a hero! Pick up the phone!

DESCRIPTION

We created a special hidden camera stunt in a shopping center by placing a randomly ringing telephone on a branded installation. When a kid picked up the phone, he could talk with real Ben and received instructions how to help him and become a hero. Kids had to follow green steps and at the end of mall to choose one of two doors – one leads to getting instant prize for themselves, named “Become a hero” and the other leads to giving the prize to children in need, named “Become an unique hero!”.

EFFECTIVENESS

Around 50 kids picked up the phone for 1 day and 40 of them chose to donate prizes to SOS Children Villages in Bulgaria
300,000 video views from the target.

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CLIENT

Cartoon Network / Turner Broadcasting System

TASK

To create & implement the second CN Anti-Bullying campaign in Bulgaria

IDEA

This year friendship was essential in the “Inform, Provide, Empower” key message, so we decided to involve kids in a beautiful achievement story, building from last year’s successful launch.

DESCRIPTION

We invited kids online and directly from their schools to a special interactive event, where they could go through all the various aspects of bullying together. Alongside the specially instructed CN ambassadors, VenZy and the partners from Animus Foundation they learned how to cope with it and to be friendlier with each other. The video of the event showed a true conversation about friendship between VenZy and one of the kids and got organically shared amongst kids and parents.

EFFECTIVENESS

10 schools directly approached
300+ kids and parents involved
Earned Media: ~2,000 Euro
2,700,000+ Impressions
~380,000 Video Views
115,140 Organic Reach

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CLIENT

Karol Fernandez Meat

TASK

To create a product-infused Viber stickers for the 25-34 target of the premium sausage manufacturer.

IDEA

KFM is about quality, traditions and taste. So we decided to create a light-humored variations of this values, embedding them in the products.

DESCRIPTION

The 26 Viber stickers called “Tastes for connoisseurs” resonated with the older target and deserved a notorious buzz in the social media.

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CLIENT

Boriana Group / Ultralux

TASK

To create an image TVC for the premium LED brand “UltraLux”.

IDEA

UltraLux is the light, you can actually control.

DESCRIPTION

We trusted the production to our partners from Bubu Studio.

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CLIENT

Pobeda JSC

TASK

To create a launch strategy for the promotion of the new product “Couple Cake”.

IDEA

Couple Cake is all about sharing. So we decided to create a romantic story between Ivan & Maria and invited the whole nation to get involved in their story.

DESCRIPTION

We produced and implemented an integrated BTL / Digital campaign called “Share & Unite”. For every click on the “Share” button on the branded microsite, visitors could move Ivan with 300 meters closer to Maria not only digitally, but physically as well, shifting the free Couple Cake promo stands in 9 cities across Bulgaria. Thus, for 4 weeks they helped him get to Maria, united the couple and got to taste the super sharable new product “Couple Cake”. Click on the picture for the official video.

EFFECTIVENESS

BTL: 13,000 + product degustation
25,000+ one-to-one involved
Website: 21,400 + visitors
3600+ shares on website
0:40m AVG time spent
16.8% conversion rate
Online: 2,000,000+ impressions
400,000+ video views from which 61,000 organic
16,000+ engagements
1.28% AVG CTR
PR: ~1500 Euro earned media

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CLIENT

Turner Broadcasting System / Cartoon Network

TASK

To build a buzz around the arrival of new PowerPuff girls series.

IDEA

The PowerPuff Girls are coming back!

DESCRIPTION

Watch the Case Study.

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CLIENT

Mirabelle IceCream

TASK

To create the first TVC for the brand.

IDEA

Everything super tasty is in a jar.

DESCRIPTION

The famous Bulgarian rapper 100 Kila reminded the target audience of all the goodies that come in a jar, revealing the newest one. “Whaat?”

CLOSE PROJECT

CLIENT

Turner Broadcasting System / Cartoon Network/ CEZ

TASK

To create a powerful communication for the show “Adventure Time”, involving new audiences.

IDEA

Kids are ever more looking down in their mobile phones. We decided to invite them to look up!

DESCRIPTION

We created a social graffiti on a central school in Sofia, which would permanently inspire kids and illustrate the main message “Always LOOK UP the ADVENTURE in your life!”, through the brand premise and the stunning visuals.

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CLIENT

GS1 Bulgaria

TASK

To promote the GS1 Bulgaria services – the mobile app BG Barcode and the Product catalogue to the Bulgarian business and end consumers; to increase the uploaded products by member-organization, using this service.

IDEA

A world without “google” or together with it?

DESCRIPTION

We offered GS1 Bulgaria - a board to the Bulgarian Chamber of Commerce and Industry - a digitally-orientated campaign, supported with strong PR activities. Given that the new service serves the society as “google” does, we asked ourselves if world without “google” is possible and if GS1 can actually add better value to the business and end consumers? Under this umbrella, we created an animated video tutorial, a special interactive microsite, press releases for the media and business and unconventional direct marketing to the member companies of GS1 Bulgaria, so to capture their attention and achieved the desired results.

EFFECTIVENESS

1,400,000 Brand impressions
315,000 video views
19,000 Organic reach
2,206 App installs
50 personalized gifts sent
PR publication sent to 3500 companies (15% open rate)
~3000€ earned media.

CLOSE PROJECT

CLIENT

Tymbark Bulgaria / Queen's Juices

TASK

To create the biggest peach mosaic in the world and organize the donation of 12000 peaches in Sofia.

DESCRIPTION

We delivered the 3.5 tons of peaches to the center of Sofia, arranged them in a record mosaic, invited the media and implemented the biggest donation event of its kind in 2015!

EFFECTIVENESS

National media coverage
2000€+ Earned Media.

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CLIENT

Turner Broadcasting System / Cartoon Network

TASK

To raise awareness for “Adventure Time” and to distinguish it as one of the most daring and beloved shows on CN.

IDEA

The most adventurous show deserves the most epic adventure.

DESCRIPTION

We created one quite epic adventure in the Summer of 2015 in Bulgaria, bringing hundreds of kids for 4 days to a special branded "adventure island" in the Black Sea, where they could have a one-of-a-kind full-day “Adventure Time” experience. An intro social campaign, involving the kids to reserve their tickets as well as post-event digital campaign was created so to reach and remind a wider audience of the most awesome show on TV.

EFFECTIVENESS

~1000 kids experienced the most epic adventure for free
307,000 video views (48,000 organic)
7.4 million brand impressions.

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CLIENT

Turner Broadcasting System / Cartoon Network

TASK

To promote the new episodes of "The Amazing World of Gumball" and the Month of Laughter on CN.

IDEA

Laugh with us. For real.

DESCRIPTION

We created an interactive outdoor installation, equipped with motion sensors and voice commands, which invited people to high five it, so to hear a joke from the hilarious blue cat.

EFFECTIVENESS

4,000+ interacted
254,000 involved
700,000 brand impressions
6.46% CTR on video
covered by AOTW, Coloribus; Advertolog
Awarded "BRAVE" on IAB Mixx Awards.

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CLIENT

Haemimont AD

TASK

To create a communication strategy for Oblak.bg in Youtube, produce animated videos involving target audience and maintain the channel.

IDEA

Oblak.bg - the story behind.

DESCRIPTION

We created the world of Oblak.bg through the power of storytelling. Divided in 4 major pillars according to its services, the Youtube channel provides simple, short and fun animated videos of a main hero, who overcomes various challenges in his company thanks to Oblak.bg, revealing the benefits and advantages of the cloud service. Additional Youtube Pre-roll videos and case-studies also contributed to achieving the goals.

EFFECTIVENESS

Over 200 subscribers, 250,000+ views and counting
Steady growth website traffic

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CLIENT

Turner Broadcasting System / Cartoon Network

TASK

To promote Cartoon Network Academy in Bulgaria under the brand positioning umbrella "CN brings Brazil to Europe" and get kids involved.

IDEA

Bring Brazil to Bulgaria!

DESCRIPTION

We created an Augmented Reality app, that allowed kids to see themselves playing right next to digital version of Luiz Gustavo. The CN Academy tour traveled across Bulgaria (before launching in Bucharest) and inspired kids to get involved and to have fun!

EFFECTIVENESS

50+ hours of Augmented Reality interaction
357 contestants
25 000+ kids involved
30,000 + website clicks
54 000 000 brand impressions
3000€+ earned media.

CLOSE PROJECT

CLIENT

Turner Broadcasting System / Cartoon Network

TASK

To create a PR/Online campaign, driving website traffic and user engagement, in the spirit of Christmas giving.

IDEA

This year, the biggest gift is not to receive, but to give.

DESCRIPTION

We created "The Biggest Gift is To Give" - a national tour of a giant interactive present, which involved kids around Bulgaria to play online and to donate their toys for children without parents.

EFFECTIVENESS

600 kids donated around 1600 toys
9.67m Average Time Spent on Website
700 000 People Reached
50,000,000 Brand Impressions
Free Media Publications worth ~10,000€.

CLOSE PROJECT

CLIENT

Chemax Pharma Ltd

TASK

To present Fludrex Hot Drink, cold & flu medicine, and its brand Dr. Fludrex in an original and entertaining manner during the first really cold winter days.

IDEA

The flu is close to you, but Dr. Fludrex is even closer.

DESCRIPTION

We placed realistic mannequins equipped with motion sensors in key escalators in 3 of the biggest shopping malls in Sofia. They sneezed every time a person got on the escalators. At the top, the solution Dr. Fludrex greeted them and wished them well. We shot the reactions and promoted the prank video for the mass Bulgarian users in Facebook.

EFFECTIVENESS

~14,000 experienced the soothing effect of Dr. Fludrex and thousands watched the video.

CLOSE PROJECT

CLIENT

Pirin Spring

TASK

To contribute to the marketing strategy of the Pirin Spring Active Bottle of 700 ml.

IDEA

To create a first of its kind mass movement for staying active.

DESCRIPTION

Based on the brand premise and recent UK researchers' findings, we created Active Hour - one hour, during which everyone can practice his favorite sport. We invited the nation to a special website, where they could easily indicate if they will join the movement and share it to their friends.

EFFECTIVENESS

800,000 People Reached
33,000,000 Brand Impressions
14,000+ Supporters on the Website
Free Media Publications worth ~15,000€.

CLOSE PROJECT

CLIENT

Piring Spring

TASK

To propose an original campaign for establishing the brand in Facebook.

IDEA

Let's unite the people around a social cause with a real result.

DESCRIPTION

We created the "Fill & Donate" Facebook App for the brand. During the heat of the summer, every new fan added 100ml of water to an imaginary bottle of 1 ton. Only when the bottle is filled, Pirin Spring would donate its real fresh water to the thirsty people on the streets.

EFFECTIVENESS

35,000 organic invites on the Facebook app and for less than a month 10,000 brand new and devoted fans donated 1000 liters of Pirin Spring water to more than 1300 strangers in Sofia.

CLOSE PROJECT