The creative & Effective Agency. We are an independent advertising agency based in Sofia, Bulgaria

The Creative &
Effective
Agency

We are an independent advertising agency
based in Sofia, Bulgaria

EXPLORE OUR WORK

CORE STRENGTHS

We Love What We Do

13 years of experience & agility.
We are a close team of creative, marketing & advertising professionals.
We exist only to achieve better results for your brand and business.
We believe in the power of ever better collaboration.

Creative &
Design

We deliver top-notch creative concepts and effective artwork, always keeping the fine line between meeting objectives and exceeding expectations.

Integrated
Communication

Our core strength is the integrated campaign management, which we’ve mastered to the utmost efficient level.

Digital &
Social Media

We live and breathe digital marketing by focusing our strategic skills on the creative use of online communication, meaningful content & relevance of the channels.

Video Production &
Distribution

We advocate that any brand or business needs a compelling story to be told, a beautiful video to convey it and a smart strategy to reach its audience.

BTL &
Ambient

Our direct, experiential or unconventional campaigns’ approach has been awarded both creative and brave, yet always developed to be effective.

SERVICES

WE DO IT SMART

Regardless of the brand, business, budget or bureaucracy involved – we approach every project with attention to detail and extra devotion so to create & implement the smartest solution.

CORPORATE IDENTITY

Full Corporate Identity Packages

Brand Names Creation

Package Design

DIGITAL ADVERTISING

Digital Strategies & Consultation

PPC Advertising & Management

UX/UI Design & Prototyping

SOCIAL MEDIA

SM Brand Management

SM Marketing & Campaigns

Influencer Marketing

PUBLIC RELATIONS

Launch Campaigns

Special Events & Activations

Crisis Management

TV/RADIO ADVERTISING

Creative & Scripting

Production & Post-Production

Media Planning

PRINT & OOH

Press/Magazines

Unconventional

Outdoor & Indoor Advertising

STRATEGIC DEPARTMENTS

Our dedicated units will help you
to narrow down the services you require.

WORK

SMARTER, TOGETHER

As the African proverb goes “If you want to go fast, go alone. If you want to go far – go together.” Take a look at how far we’ve got by collaborating with our partners over the last 12 years.

Econt
Econt
Econt
Econt
Econt Video

BRAND

Econt Logo
Econt Express

TASK

Econt recently discovered a way to eliminate all efforts associated with shopping from Turkey for buyers in Bulgaria by partnering with Yollando. Our role was to help Econt introduce this new and appealing opportunity. We built a communication campaign with a creative concept and strategy in two waves to introduce the new service, creating appealing key visuals and general messages for different formats. All materials were intended to catch the attention of current and new customers and convert them into clients of the new service.

IDEA

Turkey is well-known as the preferable shopping destination for the mass Bulgarian customer. The shopping trip usually requires a lot of effort while people wait at the border and travel hundreds of kilometers. But what can Econt offer their customers with the new service? Time, travel, and effort. ZERO effort / kilometers / time for lovely shopping offers.

DESCRIPTION

We began by considering the main problems associated with shopping from Turkey. The three key things people had to invest in, we identified, were time, travel, and effort. So, if doing it by yourself requires so much more in every single aspect, then with Econt, everything becomes much easier with 0 from your side. 0 kilometers, 0 minutes, 0 efforts. We used the key message to develop key visuals and enrich our strategic communication campaign. The strategy focused on most of the company’s communication channels such as Econt’s website, their dedicated App and chatbot, office branding, screens and communication, implementing the creative concept through social media formats, animated video production, web content, print materials and Google assets.

EFFECTIVENESS

2024 – Ongoing

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Bagri Video

BRAND

Bagri Logo
Farm Bagri

TASK

Farm Bagri has risen in popularity, demand, and sales, but consequently, as it’s normal in our region, this created Bagri as a ‘black sheep’ in the industry. The actual reason is the superior & uncompromised quality of their sheep products that do not smell like the others.

So, our friends tasked us to create a video that would step outside the comfort zone of traditional communication and speak directly yet eloquently to industry, the market players and the (un)educated larger audience, so to have an even batter taste of the Farms’ values and reason to exist.

IDEA

Bagri’s taste is like an art. You have got to taste it if you want to understand it.

DESCRIPTION

Deriving from the established “the most valuable is for you” we decided to create a valuable lesson in the form of a mockumentary, embodying the Farms’ essence in an independent culinary artist “Chef Bagri”. Here is a glimpse of the interview and discover more in the 90” video.
,
- “We know that many people define you as an alternative artist who refuses to sell out and compromise his principles…”
- “Everything that is impure smells, but the impure intentions actually stink...”

EFFECTIVENESS

Ongoing.

CLOSE PROJECT

UST
UST
UST
UST

CLIENT

UST Logo
UST

TASK

UST has recently opened a new office in Bulgaria and as a global digital transformation specialist, they needed to enter the market of recruiting top IT talents effectively. We were tasked with generating brand awareness from scratch, aiding their employer branding and creating a lead generation campaign aimed at senior specialists in major cities. No KPIs were benchmarked, as we had to start building the communications from ground zero.

IDEA

UST is all about transformation of lives thought technology.
So, how are we going to transform your life?
It’s simple. #jUSTapply

DESCRIPTION

We put forward a communication narrative that focuses on the individual transformation, within the global company’s core values and mission in Bulgaria. Then we created a messaging umbrella of “true insight comes from inside”, as UST knows best how to transform organizations & individuals inside out. Lastly, we crafted an applications-driven content & media approach that would effectively convey all the above. Simultaneously we helped UST produce entry kits that would welcome new talents, aiding their employer branding initiatives.

The communication strategy was aimed at the limited and highly sought-after audience and focused on LinkedIn, Facebook & Instagram. A smart remarketing campaign for their open positions was executed primarily in GDN and Mobile networks. A carefully planned system of „insights from inside” PR articles including interviews from Bulgarian management were also published in the most appropriate media outlets and blogs to reach the right audience. The fresh welcome kits were approved and used as part of the onboarding process.

EFFECTIVENESS

  • For 6 months and contained by a tight budget, we reached 16+ million impressions (or 1 for every second) & managed to obtain a whooping 0.25 Euro AVG CPC from an extremely niche target.
  • In terms of brand reputation, we created 14 story-driven publications that reached 350,000 people and had extremely high levels of engagements for the sector.
  • New senior talents were onboarded and the mission of UST to deliver sustainable transformation of millions of lives is still ongoing.

CLOSE PROJECT

Vinetki.bg TVC

BRAND

Intelligent Traffic Systems
Intelligent Traffic Systems Bulgaria

TASK

To create a short & compelling TVC for the new season of Vinetki.bg – the leading platform in Bulgaria for online vignette (road tax) purchases.

IDEA

“If it ain't broke, don't fix it”. But why not improve it.

DESCRIPTION

After thorough analysis with our partner, we found out that the previous communication strategy was already effective, yet it lacked a more vivid presentation and more sales-driven approach, that would drive even higher results. Hence, with our 3D animation partners we crafted a new feel & look of the already well-established visual elements of the brand and platform. With some additional key USPs and some rhyme-infused taglines, the final result got the needed upgrade, without drifting much apart. For the final stage and some added value, we delivered one more edit, that would serve better the 2023 plans for ITS Bulgaria.

EFFECTIVENESS

Ongoing.

CLOSE PROJECT

CN Partnership
CN Partnership

CLIENT

Warner Bros. Discovery Logo
Warner Bros. Discovery

TASK

To continue creating effective communication for Warner Bros. Discovery channels & shows in Bulgaria.

IDEA

After nearly a decade of creative & effective communication towards kids & their parents, 2022 had to be the best.

DESCRIPTION

With 9 campaigns for the local market and some big news around our partner (the merger of WarnerMedia with Discovery Inc to form Warner Bros. Discovery & 30 years of Cartoon Network) we helped for the successful communication of several CN and Boomerang shows such as Looney Toons, Teen Titans Go!, We Baby Bears, Tom & Jerry, Lucas The Spider as well as image campaigns for Boomerang & Cartoonito.

EFFECTIVENESS

34.3+ million impressions (or one impression for every second in the year); out of which 5.3+ million video views (with mostly double digits for AVG view time); 206,000+ clicks (AVG yearly CTR of 0.6%).

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Olinesa TV Spot

BRAND

Olinesa Logo
Olinesa Premium

TASK

To create a TVC for the newest product in Olinesa’s portfolio – the no added sugar lutenista, while also focusing on the traditional flavors.

IDEA

Usually there is a lot of neighborhood drama with the traditional balcony production of the very traditional Bulgarian red sauce. But why the drama if there is no need for one?

DESCRIPTION

Creating a narrative straight from real life, we incorporated the brand heritage & future of Olinesa in a sugar-coated tale of traditional neighbours.

CLOSE PROJECT

Elica
Elica
Elica
Elica
Elica
Elica

CLIENT

Elica Logo
Elica

TASK

ELICA is a leader in sunflower dehulling, seed processing & grain handling for 30 years, currently undergoing international expansion. They approached us to create a modernistic brand upgrade for the company while keeping the recognized and well-established logo. The project included new brand concept development, slogan, full array of corporate materials as well as new website that will resonate with the international audience.

IDEA

ELICA – the center of your circle.

DESCRIPTION

The idea of a full circle emerged as we started playing around ELICA being the center of several symbolic circles of the business, providing full specter of services, emerging ever more as a total solution provider, a metaphorical sun that will help grow the seeds of their partners and clients around the globe. Then we moved on to create new positioning, slogan, key messages and then incorporating all that visually in corporate materials including brand book, stationary, printed materials, car branding, anniversary logo, custom icons, etc. A sleek new website and 3D product video were the pinnacle of the project, which resulted in a complete transformation of the brand, which will help the company expand internationally.

VIEW MORE ON BEHANCE


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Ideal Standard
Ideal Standard
Ideal Standard
Ideal Standard
Ideal Standard

CLIENT

Ideal Standard Logo
Ideal Standard International

TASK

For 5 years we’ve been helping Ideal Standard International with various design projects.

DESCRIPTION

See case

Effectiveness

1000+ artworks delivered; 10,000+ hours spent; 100,000+ lines of e-mails ; 1,000,000+ annual reach of our collaboration.

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BAGRI
BAGRI
BAGRI
BAGRI
BAGRI
BAGRI
BAGRI
BAGRI

BRAND

Bagri Logo

TASK

To upgrade the positioning & help increase the online shop sales by creating a video that conveys consumer insights, brand values, exploration of the production process and... pinch of humor.

IDEA

Farm Bagri is built on strong & sustainable values. Thus, they bring the most valuable to you.

DESCRIPTION

Together with Cinemativo we crafted a video storytelling involving 3 main heroes – Maria, Martin and one quirky narrator, who will explore to all of us what will happen if you just order the delicious products from Farm Bagri. Check out the various formats, insights, strategy, BTS and initial results below.

EFFECTIVENESS

record breaking organic reach; 3%+ AVG CTR on all SM ads; x3 view rate above KPIs; 111% growth in sales; ongoing campaign

AWARDS

IAB MIXX 2022 - Digital Sales - 3d place

CLOSE PROJECT

DHL ESS

BRAND

DHL Logo
DHL Freight ESS

TASK

Following some successful integrated campaigns, now our team was tasked to strengthen the online presence & brand character of the R&D office of DHL Freight in Bulgaria, increasing the engagement levels as well as improving the employer branding towards a niche IT audience in a highly saturated market.

IDEA

DHL Freight ESS is changing the world, yet it needed to better understand it first.

DESCRIPTION

See case.

EFFECTIVENESS

+900% avg organic reach; + 3200% avg engagement; +36% new employees (July-Nov 2020)

CLOSE PROJECT

Olinesa TV Spot
Olinesa TV Spot

BRAND

Olinesa Logo
Olinesa Premium

TASK

To create a new TVC for the mayonnaise leader in Bulgaria.

IDEA

Everyone comes and goes, but Olinesa unites.

DESCRIPTION

In line with the power of the 25-year-old brand to be always at the center of the table, we created a family-centered narrative that speaks out the truth for just about everyone. Concept was then developed for radio and for OOH to enlarge customer touchpoints in a nationwide ATL campaign.

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PalmsBet TV Spot
PalmsBet TV Spot
PalmsBet TV Spot

BRAND

PalmsBet Logo

TASK

To help with the creative for the TVC for the leading online betting site.

IDEA

Choose Life. Choose Palms Bet.

DESCRIPTION

Produced by Electricity Production and featuring the famous player Vanja Dzaferovic, the TV creative follows the narrative around life as a game full of choices with the most important one being believing in yourself, inspired by the cult movie classic of the 90’s.

EFFECTIVENESS

Interim feedback: most effective TV campaign for the brand to date.

CLOSE PROJECT

Apple & Onion Gets Viral

CLIENT

Boliarka Logo
Turner Broadcasting System / Cartoon Network

BRAND

Apple & Onion

TASK

To create & implement a digital campaign for new eps of “Apple & Onion” in Bulgaria aimed at kids only.

IDEA

Advertise & Influence

DESCRIPTION

Through various digital tools & programmatic advertising we crafted communication towards youngsters with mostly tune-in messages, but we also knew that ads won’t be enough. Therefore, with an extremely low budget, we partnered with couple of influencers on TikTok with the idea to lip-sync famous sketches from the show. The relevancy of the approach combined with the power of the media (and an extremely popular influencer guest star in one the videos) created an outburst of engagement with the show, unprecedent for the market.

Effectiveness

1.39% CTR, 57% engagement rate on video ads, 3.9 million impressions; 240+ recreated videos, 500+ hours branded played time from core audience on TikTok and counting.

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The Worthy Boliarka with Improved Results
The Worthy Boliarka with Improved Results
The Worthy Boliarka with Improved Results
The Worthy Boliarka with Improved Results
The Worthy Boliarka with Improved Results
The Worthy Boliarka with Improved Results

CLIENT

Boliarka Logo
Boliarka Brewery

TASK

To create new communication strategy for the beer brand during 2019/2020

IDEA

A worthy beer for the dignified people | A story well told

DESCRIPTION

After we’ve helped for positioning the modernized brand in 2018-2019, now we had to bring it closer to the target audience and further attract new consumers.

Stepping from the rich 127-year-old heritage of the company and its mission to deliver the same great beer taste, we proposed a new communication slogan that would bring together the essence of Boliarka’s heritage and mission (creating truly worthy beer) and the essence of the people that it’s made for, by hitting a notably emotional string of the Bulgarian beer drinker (the dignified one) with his own richness of worthy stories.

From that moment on we started embedding this concept to various channels, focusing on the personal narrative, enlarging the brand awareness with various digital formats, and ever more engaging the modern consumer online with his worthy stories to be told.

Effectiveness

400% rise in organic reach; 310% increase in engagement rate; rise in sales, higher than KPIs

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Da Vinci Learning Integrated Campaigns

CLIENT

Da Vinci Learning Logo
Da Vinci Kids

TASK

To help reach a targeted audience informing of 4 new locally dubbed shows on Da Vinci Kids channel in Bulgaria.

IDEA

Be amazed, every day, everywhere.

DESCRIPTION

See case study.

EFFECTIVENESS

10,300,000 impressions; 1,400,000+ reach; ~3,000€ earned media

CLOSE PROJECT

Advent Corporate Video

CLIENT

Advent Group Logo
Advent Group

TASK

To create an original script & video showcasing the rich nature of Advent Group for their 15th anniversary.

IDEA

Life is a lesson. This is what we've learned.

DESCRIPTION

After carefully creating the script for the multi-national company, we decided to visualize it through an original approach. So, we collaborated with Electricity Production to craft the video which would reflect all creative and business deliverables.

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Bombay Sapphire Stir Creativity

CLIENT

Bombay Sapphire Logo
Bombay Sapphire / SofStock

TASK

To help adapt and manage the global Stir Creativity campaign by Bombay Sapphire in Bulgaria.

IDEA

Stir Your Creativity.

DESCRIPTION

Together with Public Bar we invited artists from all over Bulgaria to compete in the campaign for the chance to paint the walls in one of the best bars in downtown Sofia. We helped get the word out through crafting & implementing a social media & PR strategy, including brand ambassador Tochka and direct communication in local graffiti events. A winner was chosen and finally a party was organized to celebrate her creative and commemorative work.

EFFECTIVENESS

Dozens of amazing entries; 1.1m + campaign impressions; 300k reach.

CLOSE PROJECT

DHL ESS With a Bold Move
DHL ESS With a Bold Move

CLIENT

DHL Logo
DHL ESS

TASK

To help get an outdoor attention from IT & software specialists to the R&D department of DHL in Sofia

IDEA

Your next career stop is DHL ESS

DESCRIPTION

As the hunt for IT specialists is ever fiercer, we knew we had to create something that will stand out. We came up with a dedicated campaign for the Sofia’s underground, capitalizing on the 50+ year old extremely recognized brand and contextualized it by placing the visuals in metro stations nearby big IT companies and also by using a special language for the visuals corresponding to the metro station. The concept is currently being developed & expanded digitally.

Effectiveness

Ongoing

CLOSE PROJECT

MFP Corporate Identity
MFP Corporate Identity
MFP Corporate Identity
MFP Corporate Identity

CLIENT

Vluent Logo
Vluent

TASK

To create a corporate identity for the newest player for workforce management solutions in Germany.

IDEA

Mein Fern Planer is all about accuracy, stability, control.

DESCRIPTION

We helped with the brand name finalization, crafted the logo and created the website of the new brand.

VIEW MORE ON BEHANCE


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Cartoon Network Digital

CLIENT

CN Logo
Turner Broadcasting System / Cartoon Network

TASK

To promote the new episodes of The Powerpuff Girls & The Amazing World of Gumball.

IDEA

It’s all about digital.

DESCRIPTION

With a highly targeted & cost-effective digital advertising and successful influencer marketing, we delivered effective communication for the famous CN shows in Bulgaria.

EFFECTIVENESS

Total of
9,000,000+ impressions
23,000+ clicks
250,000+ reach
12-fold increase of website visits from Youtube

CLOSE PROJECT

Vega Cakes
Vega Cakes

CLIENT

Vega Cakes

TASK

To promote Vega’s wedding cakes and celebrate the beliefs of the brand.

IDEA

Time for weddings = time for love

DESCRIPTION

Vega Cakes are unique hand-made cakes crafted with limitless love. The communication was created for the upcoming wedding season, celebrating also the brand values and beliefs. For love, as the cakes themselves, should always be without limits.

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Queen's Stickers
Queen's Stickersn
Queen's Stickers
Queen's Stickers
Queen's Stickers

CLIENT

Queen's Logo
Queen's / Tymbark Bulgaria

TASK

Queen’s invited us to co-create a compelling communication for their Queen’s Challenge campaign – a limited edition of the most favorite juices with 400+ short challenges beneath the cap, complimented by unique board game that would help boost the off-season sales.

IDEA

Love for Queen’s, Love for the Challenge.

DESCRIPTION

We came up with nearly half of the challenges beneath the caps as we researched top current trends amongst youngsters. Then we designed limited emoticons that will serve as challenges and crafted special characters for the stickers, used in the board game, giving them also an animated feel for the online communication. Lastly, we created the key visual of the campaign, used in outdoor formats with various contextual challenges, so to create a more diverse and targeted communication.

EFFECTIVENESS

Ongoing

CLOSE PROJECT

Loygo Explainer Video

CLIENT

Loygo Blockchain Logo
Meidos Ventures Sàrl / Loygo

TASK

Loygo is an innovative travel app that allows you to do good and get rewarded for it, based on a new cutting edge blockchain platform. Our task was to create an animated video which explains how it works.

IDEA

Meet Loygo and get rewarded for it.

DESCRIPTION

We created the script and the animation for the explainer video. Since the product is quite comprehensive, our focus in the copywriting was to translate the complexities in a simple, more human language so to be easily understandable. We then used a main character and combined it with fresh animations for the various benefit-related contexts in order to reinforce the brand messaging and unique advantages.

EFFECTIVENESS

Ongoing

CLOSE PROJECT

TEDI Schools Sports Campaign
TEDI Schools Sports Campaign
TEDI Schools Sports Campaign

CLIENT

TEDI Juisces Logo
Tedi / Tymbark Bulgaria

TASK

To create & implement a BTL campaign for the favorite kids’ brand by getting into 20 schools across 7 major cities in Bulgaria.

IDEA

Do sport with Tedi.

DESCRIPTION

We proposed to embed a social cause in the communication, stemming out from the brand character, that would resonate both with the target audience – kids aged 7-11 - as well as the gatekeepers of the campaign – the schools' principals. We then created the initiative, gave it a name & look and offered the schools to renovate their basketball boards with it for the start of the new school year, which would get our brand message across. With the schools’ approval and our BTL partner, we managed to place the special “Do sport with Tedi” kit for every student from grades 1-4 and uplift the old and rusty basketball boards. Ultimately, the socially responsible brand has made another positive difference for all the students and kids in the long-term.

EFFECTIVENESS

20 schools, 55 renovated basketball boards and some rings, ~10,000 kids were given a total of 15,000 branded items; 2 long-lasting branded basketball boards were responsibly replaced.

CLOSE PROJECT

HELL Energy PR Campaign

CLIENT

HELL Energy Logo
HELL ENERGY Magyarország Kft.

TASK

To co-create and implement the PR strategy in Bulgaria introducing their biggest endorser to date – Bruce Willis.

IDEA

One Bruce, One HELL Energy.

DESCRIPTION

We divided the campaign in 4 stages. See how in the case study.

EFFECTIVENESS

60+ publications
1,2 million impressions
AVE value: 40,000 €
100,000+ organic video views

CLOSE PROJECT

Bett'r in Social Media
Bett'r in Social Media

CLIENT

Smart Organic Logo Bett'r
Smart Organic / Bett'r

TASK

To help create a modern and distinctive social media presence for Bett’r snacks under the brand promise - a guilt-free alternative.

IDEA

A Bett’r snack = a Bett’r life.

DESCRIPTION

We’ve developed the online brand positioning, including an updated tone of voice and brand character within the outlined concept of #BettrLife and are producing creative content for the brand’s social media channels.

EFFECTIVENESS

Ongoing

CLOSE PROJECT

Career In Bulgaria 2017

CLIENT

Tuk Tam LogoBack2Bg Logo
Tuk-Tam / Back2BG

TASK

To creatively support the campaign’s communication behind the biggest career forum for Bulgarians with experience abroad.

IDEA

Watch the case study. (Click CC for Subtitles)

AWARDS

Bronze "Creative Use of Existing Media" | FARA 2018

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We Bare Bears Selfie Machine

CLIENT

Cartoon Network Logo
Turner Broadcasting System / Cartoon Network

TASK

To promote the new episodes of the We Bare Bears show.

IDEA

The three awesome bears are arriving in Bulgaria again. Let’s make a selfie with them!

DESCRIPTION

We created an installation in Sofia’s center where everybody could make a selfie with the bears through a city light and download/scan instantly their picture.

EFFECTIVENESS

Estimated 144,000 brand awareness
1050+ selfies made
330 downloads
100,000+ video views
1600+ reactions.

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WWF #FishForward Even

CLIENT

WWF Logo
WWF - Bulgaria

TASK

To organize a 14-day exhibition of special WWF interactive installations, to create an event for the #FishForwardEU project as well as to produce an educational & promotional video from it.

IDEA

Sustainable seafood for sustainable thought.

DESCRIPTION

We managed to secure partnership with BulgariaMall for the exhibition and organize a 300-guest event with a lead actor, hostesses, catering and DJ.

EFFECTIVENESS

20,000+ visited the exhibition
380 special “Fish Pocketbook 2.0” were handed out during event
120 people involved for more than a minute
Video still circulating the web and directing to http://riba.wwf.bg/

CLOSE PROJECT

Ben 10 The Real Hero Campaign

CLIENT

Cartoon Network Logo
Turner Broadcasting System / Cartoon Network

TASK

To promote the all new series of the kids’ favorite show Ben 10 in Bulgaria, to attract new audiences (6-11) as well as to engage the fans into the uniqueness of the brand.

IDEA

Become a hero! Pick up the phone!

DESCRIPTION

We created a special hidden camera stunt in a shopping center by placing a randomly ringing telephone on a branded installation. When a kid picked up the phone, he could talk with real Ben and received instructions how to help him and become a hero. Kids had to follow green steps and at the end of mall to choose one of two doors – one leads to getting instant prize for themselves, named “Become a hero” and the other leads to giving the prize to children in need, named “Become an unique hero!”.

EFFECTIVENESS

Around 50 kids picked up the phone for 1 day and 40 of them chose to donate prizes to SOS Children Villages in Bulgaria
300,000 video views from the target.

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CN Be a Buddy

CLIENT

Cartoon Network Logo
Cartoon Network / Turner Broadcasting System

TASK

To create & implement the second CN Anti-Bullying campaign in Bulgaria

IDEA

This year friendship was essential in the “Inform, Provide, Empower” key message, so we decided to involve kids in a beautiful achievement story, building from last year’s successful launch.

DESCRIPTION

We invited kids online and directly from their schools to a special interactive event, where they could go through all the various aspects of bullying together. Alongside the specially instructed CN ambassadors, VenZy and the partners from Animus Foundation they learned how to cope with it and to be friendlier with each other. The video of the event showed a true conversation about friendship between VenZy and one of the kids and got organically shared amongst kids and parents.

EFFECTIVENESS

10 schools directly approached
300+ kids and parents involved
Earned Media: ~2,000 Euro
2,700,000+ Impressions
~380,000 Video Views
115,140 Organic Reach

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KFM Viber Stickers

CLIENT

Karol Fernandez Meat
Karol Fernandez Meat

TASK

To create a product-infused Viber stickers for the 25-34 target of the premium sausage manufacturer.

IDEA

KFM is about quality, traditions and taste. So we decided to create a light-humored variations of this values, embedding them in the products.

DESCRIPTION

The 26 Viber stickers called “Tastes for connoisseurs” resonated with the older target and deserved a notorious buzz in the social media.

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Ultralux TV Ad

CLIENT

Ultralux Logo
Boriana Group / Ultralux

TASK

To create an image TVC for the premium LED brand “UltraLux”.

IDEA

UltraLux is the light, you can actually control.

DESCRIPTION

We trusted the production to our partners from Bubu Studio.

CLOSE PROJECT

Pobeda Couple Cake Share Campaign
Pobeda Couple Cake Share Campaign

CLIENT

Pobeda
Pobeda JSC

TASK

To create a launch strategy for the promotion of the new product “Couple Cake”.

IDEA

Couple Cake is all about sharing. So we decided to create a romantic story between Ivan & Maria and invited the whole nation to get involved in their story.

DESCRIPTION

We produced and implemented an integrated BTL / Digital campaign called “Share & Unite”. For every click on the “Share” button on the branded microsite, visitors could move Ivan with 300 meters closer to Maria not only digitally, but physically as well, shifting the free Couple Cake promo stands in 9 cities across Bulgaria. Thus, for 4 weeks they helped him get to Maria, united the couple and got to taste the super sharable new product “Couple Cake”. Click on the picture for the official video.

EFFECTIVENESS

BTL: 13,000 + product degustation
25,000+ one-to-one involved
Website: 21,400 + visitors
3600+ shares on website
0:40m AVG time spent
16.8% conversion rate
Online: 2,000,000+ impressions
400,000+ video views from which 61,000 organic
16,000+ engagements
1.28% AVG CTR
PR: ~1500 Euro earned media

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Powerpuff Girls Integrated Campaign

CLIENT

Cartoon Network Logo
Turner Broadcasting System / Cartoon Network

TASK

To build a buzz around the arrival of new PowerPuff girls series.

IDEA

The PowerPuff Girls are coming back!

DESCRIPTION

Watch the Case Study.

CLOSE PROJECT

Mirabelle Ice Cream TV Ad with 100 KILA

CLIENT

Mirabelle IceCream

TASK

To create the first TVC for the brand.

IDEA

Everything super tasty is in a jar.

DESCRIPTION

The famous Bulgarian rapper 100 Kila reminded the target audience of all the goodies that come in a jar, revealing the newest one. “Whaat?”

CLOSE PROJECT

Adventure Time Grafitti

CLIENT

Cartoon Network Logo
Turner Broadcasting System / Cartoon Network/ CEZ

TASK

To create a powerful communication for the show “Adventure Time”, involving new audiences.

IDEA

Kids are ever more looking down in their mobile phones. We decided to invite them to look up!

DESCRIPTION

We created a social graffiti on a central school in Sofia, which would permanently inspire kids and illustrate the main message “Always LOOK UP the ADVENTURE in your life!”, through the brand premise and the stunning visuals.

CLOSE PROJECT

GS1 Video Production

CLIENT

GS1 Bulgaria Logo
GS1 Bulgaria

TASK

To promote the GS1 Bulgaria services – the mobile app BG Barcode and the Product catalogue to the Bulgarian business and end consumers; to increase the uploaded products by member-organization, using this service.

IDEA

A world without “google” or together with it?

DESCRIPTION

We offered GS1 Bulgaria - a board to the Bulgarian Chamber of Commerce and Industry - a digitally-orientated campaign, supported with strong PR activities. Given that the new service serves the society as “google” does, we asked ourselves if world without “google” is possible and if GS1 can actually add better value to the business and end consumers? Under this umbrella, we created an animated video tutorial, a special interactive microsite, press releases for the media and business and unconventional direct marketing to the member companies of GS1 Bulgaria, so to capture their attention and achieved the desired results.

EFFECTIVENESS

1,400,000 Brand impressions
315,000 video views
19,000 Organic reach
2,206 App installs
50 personalized gifts sent
PR publication sent to 3500 companies (15% open rate)
~3000€ earned media.

CLOSE PROJECT

Queen's Juices Mosaic

CLIENT

Queen's Logo Logo
Tymbark Bulgaria / Queen's Juices

TASK

To create the biggest peach mosaic in the world and organize the donation of 12000 peaches in Sofia.

DESCRIPTION

We delivered the 3.5 tons of peaches to the center of Sofia, arranged them in a record mosaic, invited the media and implemented the biggest donation event of its kind in 2015!

EFFECTIVENESS

National media coverage
2000€+ Earned Media.

CLOSE PROJECT

Cartoon Network Adventure Island

CLIENT

Cartoon Network Logo
Turner Broadcasting System / Cartoon Network

TASK

To raise awareness for “Adventure Time” and to distinguish it as one of the most daring and beloved shows on CN.

IDEA

The most adventurous show deserves the most epic adventure.

DESCRIPTION

We created one quite epic adventure in the Summer of 2015 in Bulgaria, bringing hundreds of kids for 4 days to a special branded "adventure island" in the Black Sea, where they could have a one-of-a-kind full-day “Adventure Time” experience. An intro social campaign, involving the kids to reserve their tickets as well as post-event digital campaign was created so to reach and remind a wider audience of the most awesome show on TV.

EFFECTIVENESS

~1000 kids experienced the most epic adventure for free
307,000 video views (48,000 organic)
7.4 million brand impressions.

CLOSE PROJECT

Gumball Joking Billboard

CLIENT

Cartoon Network Logo
Turner Broadcasting System / Cartoon Network

TASK

To promote the new episodes of "The Amazing World of Gumball" and the Month of Laughter on CN.

IDEA

Laugh with us. For real.

DESCRIPTION

We created an interactive outdoor installation, equipped with motion sensors and voice commands, which invited people to high five it, so to hear a joke from the hilarious blue cat.

EFFECTIVENESS

4,000+ interacted
254,000 involved
700,000 brand impressions
6.46% CTR on video
covered by AOTW, Coloribus; Advertolog
Awarded "BRAVE" on IAB Mixx Awards.

CLOSE PROJECT

Oblak.bg YouTube Channel
Oblak.bg YouTube Channel

CLIENT

Haemimont AD

TASK

To create a communication strategy for Oblak.bg in Youtube, produce animated videos involving target audience and maintain the channel.

IDEA

Oblak.bg - the story behind.

DESCRIPTION

We created the world of Oblak.bg through the power of storytelling. Divided in 4 major pillars according to its services, the Youtube channel provides simple, short and fun animated videos of a main hero, who overcomes various challenges in his company thanks to Oblak.bg, revealing the benefits and advantages of the cloud service. Additional Youtube Pre-roll videos and case-studies also contributed to achieving the goals.

EFFECTIVENESS

Over 200 subscribers, 250,000+ views and counting
Steady growth website traffic

CLOSE PROJECT

Cartoon Network Academy with Luis Gustavo

CLIENT

Cartoon Network Logo
Turner Broadcasting System / Cartoon Network

TASK

To promote Cartoon Network Academy in Bulgaria under the brand positioning umbrella "CN brings Brazil to Europe" and get kids involved.

IDEA

Bring Brazil to Bulgaria!

DESCRIPTION

We created an Augmented Reality app, that allowed kids to see themselves playing right next to digital version of Luiz Gustavo. The CN Academy tour traveled across Bulgaria (before launching in Bucharest) and inspired kids to get involved and to have fun!

EFFECTIVENESS

50+ hours of Augmented Reality interaction
357 contestants
25 000+ kids involved
30,000 + website clicks
54 000 000 brand impressions
3000€+ earned media.

CLOSE PROJECT

Cartoon Network The Biggest Gift

CLIENT

Cartoon Network Logo
Turner Broadcasting System / Cartoon Network

TASK

To create a PR/Online campaign, driving website traffic and user engagement, in the spirit of Christmas giving.

IDEA

This year, the biggest gift is not to receive, but to give.

DESCRIPTION

We created "The Biggest Gift is To Give" - a national tour of a giant interactive present, which involved kids around Bulgaria to play online and to donate their toys for children without parents.

EFFECTIVENESS

600 kids donated around 1600 toys
9.67m Average Time Spent on Website
700 000 People Reached
50,000,000 Brand Impressions
Free Media Publications worth ~10,000€.

CLOSE PROJECT

Dr Fludrex Stop The Sneezing

CLIENT


Chemax Pharma Ltd

TASK

To present Fludrex Hot Drink, cold & flu medicine, and its brand Dr. Fludrex in an original and entertaining manner during the first really cold winter days.

IDEA

The flu is close to you, but Dr. Fludrex is even closer.

DESCRIPTION

We placed realistic mannequins equipped with motion sensors in key escalators in 3 of the biggest shopping malls in Sofia. They sneezed every time a person got on the escalators. At the top, the solution Dr. Fludrex greeted them and wished them well. We shot the reactions and promoted the prank video for the mass Bulgarian users in Facebook.

EFFECTIVENESS

~14,000 experienced the soothing effect of Dr. Fludrex and thousands watched the video.

CLOSE PROJECT

Pirin Spring Active Hour

CLIENT

Pirin Spring Logo
Pirin Spring

TASK

To contribute to the marketing strategy of the Pirin Spring Active Bottle of 700 ml.

IDEA

To create a first of its kind mass movement for staying active.

DESCRIPTION

Based on the brand premise and recent UK researchers' findings, we created Active Hour - one hour, during which everyone can practice his favorite sport. We invited the nation to a special website, where they could easily indicate if they will join the movement and share it to their friends.

EFFECTIVENESS

800,000 People Reached
33,000,000 Brand Impressions
14,000+ Supporters on the Website
Free Media Publications worth ~15,000€.

CLOSE PROJECT

Pirin Spring Fill & Donate

CLIENT

Pirin Spring Logo
Piring Spring

TASK

To propose an original campaign for establishing the brand in Facebook.

IDEA

Let's unite the people around a social cause with a real result.

DESCRIPTION

We created the "Fill & Donate" Facebook App for the brand. During the heat of the summer, every new fan added 100ml of water to an imaginary bottle of 1 ton. Only when the bottle is filled, Pirin Spring would donate its real fresh water to the thirsty people on the streets.

EFFECTIVENESS

35,000 organic invites on the Facebook app and for less than a month 10,000 brand new and devoted fans donated 1000 liters of Pirin Spring water to more than 1300 strangers in Sofia.

CLOSE PROJECT

CLIENTS

TOGETHER WE GROW

Big or small, leader or disruptor, slower to adapt or with innovative spirit – we respect each client and partner, value their interests and achieve ever better results, together.

Advent Group Logo
Agricola Italiana Alimentare
AirFrance
Ал и Ко
Alive Multivitamins
AMC TV Logo
Ariston Logo
Farm Bagri Logo
Balkansko Beer Logo
Bayer AG
Smart Organic / Bett'r logo
Best Secret Logo
Blue Planet / Zedonix
Boliarka Beer Logo
Bombay Sapphire Gin
Boomerang Logo
CABSY Industries Logo
Chemax Pharma Logo
Climate KIC Logo
Cartoon Network Logo
CEZ Electro Logo
Darik Radio Logo
Da Vinci Learning Logo
Demea Logo
DHL Logo
Dione Logo
Dr Schaer
Elmark Logo
Elica Logo
Econt Logo
European Parliament Logo
Everbet Logo
Expat Capital Logo
Feydom Logo
Frezco Dairy Goods Logo
Ganchev Baby Foods Logo
GS1 Bulgaria Logo
Heli Waffles Logo
Hell Energy Drink Logo
History TV Logo
Ideal Standard Internatinal NV Logo
Jameson Logo
Jimmy Logo
Karol-Fernandes Meat Logo
MJ Logo
Melexis Logo
Molochnoe Delo Logo
Molson-Coors Brewing Corporation Logo
Mladost Logo
Mylan Pharmaceuticals Logo
My Destination Bulgaria Logo
National History Museum Logo
Nitehog
oblak.bg Logo
Olinesa Logo
Palms Bet Logo
irin Spring Mineral Water Logo
Pobeda AD Logo
PointS Logo
Queen's Juices / Tymbark Bulgaria Logo
Ryanair Logo
RightWFM Logo
Sofia Airport Center Logo
Sandoz Logo
Servier Pharmaceuticals Logo
Street Chefs Logo
Tedi Juices / Maspex Logo
Turner Broadcasting System Logo
United Nations Association of Bulgaria Logo
Unicoms Logo
Union Ivkoni Logo
Ultralux Logo
UST Logo
Vega Cakes Logo
Veni & Co Logo
Warner Bros. Discovery
WiWiU App Logo
World Wide Fund for Nature Logo
Zaharni Zavodi Logo

Our clients for us:

"The gobox team impresses not only with its creative ideas, but also with the professional attitude and dedication to every project. I recommend it to anyone looking for a fresh and reliable agency."

Marieta Dimitrova, Brand Manager
Tymbark Bulgaria

"gobox has proven as a reliable partner in achieving the marketing & communication goals for our brands. They always generate fresh ideas and provide custom solutions that work. We are delighted to work with them and recommend to those who seek professional and trustworthy agency."

Maria Vranovska MD, MBA
Neola Pharma Ltd.

"Gobox are full of great, creative ideas and boundless energy. They are a very hardworking, communicative, responsible agency and are very committed to projects. It's a genuine pleasure to work with them."

Nicolette Erhlich, Marketing & PR Manager
Turner Broadcasting System Europe LTD

"The uncompromising professionalism of gobox in all of our projects with them keeps on impressing us. They are creative, dedicated and last but not least – just great at what they do."

Dimo Simeonov, CEO
Oblak.bg / Haemimont AD

"GO Beyond the cliche, think Out of the BOX with gobox. Not just a team of young professionals, but an incubator for creative ideas."

Stoyka Dragieva, Senior Brand Manager
Pobeda JSC

"Thanks to gobox, Veni & Co ltd owns its entire advertising presence in the last years, due to which the positioning of our company on the Bulgarian and international market grew significantly. With the ideas, responsibility and devotion to the specifics of every project, gobox proves a desirable partner who we recommend and whom you can trust."

Petya Zhivankina, CEO
Veni & Co Ltd.

"Gobox has proven to be an excellent partner for Ideal Standard's design projects across several markets. They deliver quality services, meet all deadlines and provide that extra care in the client communication. Overall they are a trustworthy agency."

Céline Bilbao, Operational Marketing Manager EMEA
Ideal Standard International NV

"Collaboration with gobox as part of our employer branding strategy for DHL ESS was fruitful and reliable and exceeded the desired results. Their team works at a very high professional level, with a lot of creativity and dedication."

Iva Nikolova, HR Manager
DHL ESS

"Gobox have been our partners since the creation of our business. I am glad that in the course of our work they managed to understand our brand and meet our needs for rapid and organic development. They got involved in our cause and goals and proved to us that more effective brand positioning leads to much better results. Our collaboration was also useful for our extremely busy marketing and sales team."

Dimitar Nikolov, Managing Director
Farm Bagri

"Building a global brand identity requires not only desire and resources, but also trustworthy experts. From day one ELICA PRO and gobox started a journey which wasn't an 'exciting new project'. It was passion, dedication, hard work and compromises. We learned a lot and at the end we grew something beyond partnership. Cheers, gobox! (I really miss the drinking-beer-and-chatting part)"

Martin Dimitrov, Corporate Communications
Elica

"gobox is a long-term partner of Boliarka Brewery in the strategic, marketing and communication field. The collaboration between our teams always adds value in the path to achieving key goals for the company."

Ivaylo Todorov, CEO
Boliarka Brewery

CONTACTS

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